This major aims to cultivate innovative, compound and high-quality technical and technical talents who support the party's basic line, have firm ideals and convictions, develop morally, intellectually, physically, aesthetically and laboriously in an all-round way, master the professional knowledge of e-commerce technology, e-commerce management, network marketing and laws and regulations related to e-commerce, and have the ability to use information systems and computer network technologies to carry out business activities and design, develop, operate and maintain e-commerce systems.

Core Courses (excluding public compulories)​

• Network Customer Service Practice;

• E-Commerce Visual Merchandising Design;

• Internet New Media Marketing;

• E-Commerce Website Construction;

• Online Shop Operation Practice;

• Collection and Processing of Product Information;

• Shop Decoration Design;

• Store Operation;

• Promotion;